FULL SERVICE EVENT MEDIA PRODUCTION
Maine Startup and Create Week
Maine Startup and Create Week is an annual week-long national conference in Portland, Maine celebrating entrepreneurship, creativity, and high-impact innovation.
Maine Startup and Create Week did not have a holistic body of work documenting their past conferences. Maine Startup and Create Week did not have any recent creative or visual content that was cohesive and centralized. Previously captured work was difficult to track down or in disparate or unknown locations.
Promotional videos leading up to Maine Startup and Create Week were produced prior to the event. During the conference, the KF team created and built a temporary green room to interview all speakers and begin editing on site so that distribution could begin same day.
Outcomes + Deliverables
At MSCW, we produced a daily recap video, which was sent out to a mailing list and to social media at the end of each event. We also shot photographs of the event, both behind the scenes in the greenroom and of the event and related parties themselves. We also over the lifetime of the event produced 50 backstage interviews that can be used for distributed content.
Daily Recap Video
The Feast is an annual 2 day conference held in Manhattan that brings together people from across disciplines to connect, create, and celebrate social innovation and the power of human potential.
The Feast did not have any recent creative or visual content that was cohesive and centralized. Previously captured work was difficult to track down or in disparate or unknown locations.
Knack Factory had been hired as the interim communications team lead and was responsible for lead up to the conference and execution at the event. Under that banner, KF developed a strategy around capturing presenters though video and photo to create content that could be placed on The Feast website, and used as part of ongoing communications and digital media.
Outcomes + Deliverables
One of the immediate term problems we resolved was helping to organize everything into one place and liberating their content so that they could access it. Thousands of high resolution event photographs were edited in real time and made available to press outlets. Facilitation of delivery of B-roll to partner press organization to ensure high end coverage. Dozens of back-stage interviews with participants were organized, orchestrated and executed by the KF team. In partnership with our PR Partners (No. 29), we had placement of partner content in Inc., CNN, Entrepreneur, and a number of other press hits.